Croydon's Best of Borough Awards

Winner - Best New Enterprise

Pasquales Castrichino's grooming emporium has given the traditional barber's services a complete overhaul with a vision of what a salon should be for the modern man, whilst still appealing to the more traditional customer.

It offers a range of specialist treatments and services in a masculine environment, complete with Sky TV.

"We were impressed by the way the business has entered a traditional market and created new niches within it. The managment has recognised that seeking external help can greatly speed up the time taken to establish the business and their use of sponsorship has provided a valuable connection with the interests of their target market."